A key element to the success of your site in the search engines is optimising your website for the correct terms. This involves exposing the terms in the most influential areas of your pages, and making sure that your pages are well coded to make them easy to search engine spiders to read.
Search Engine Optimisation (SEO) can be carried out as a remedial activity on sites that are not performing well, but it is always best to carefully consider SEO when building a website.
Our Content Management System (CMS), ensures that pages are well optimised for search engines, so as long as you consider your content carefully, you can automatically SEO your website as you work on it.
An important aspect of SEO is keyword analysis. There is little point carrying out SEO work to target search terms if they are the wrong ones. When selecting keywords it is important to pick terms that do actually get searched for, but don't set your sights too high. If a term is so competitive that it is not realistic to get in the first few pages of Google, then this is not going to help you achieve much traffic.