Pay-Per-Click (PPC) promotion is an essential way to promote a website. It works by you bidding for a position on a website, such as Google using Google Adwords.
Pay-Per-Click offers the advantage over organic SEO that results are instant, as soon as you start paying for adverts, you can be achieving traffic. PPC can be most useful for new sites getting established in the search engines, to cover phrases that you find difficult to get results for through regular promotion, or to support specific campaigns and promotions that you run.
The downside of the immediate nature of PPC, is that not setting up your campaigns carefully can cost you a lot of money. Matrix can help by guiding you through this process, selecting the right phrases to go for, wording adverts appropriately and monitoring performance.
Good PPC promotion in association with good statistic analysis can give a powerful measure of the success of your promotion.